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Client: ClearCast Fly

ClearCast Fly – Custom E-commerce Store for a Fly Fishing Brand

ClearCast Fly came to us needing a proper home for their premium fly-tying patterns and fishing gear. We built them a fast, clean e-commerce store that makes it easy for serious anglers to browse, learn about each pattern, and place orders — without the clutter and fees of third-party marketplaces like Etsy or Amazon.

Visit Live Deployment
The Challenge

ClearCast had a strong product lineup but no standalone online store. They were relying on social media to drive sales, which gave them no control over the customer experience, no way to build an email list, and no reliable checkout process. They needed a site that matched the quality of their products and worked well on mobile.

The Solution

We designed and built a custom e-commerce website from the ground up — product pages with high-quality imagery and detailed pattern descriptions, a smooth cart and checkout flow, and a clean brand identity throughout. The site is fast, mobile-friendly, and fully managed by the ClearCast team without needing a developer for day-to-day updates.

Key Results

Full e-commerce store launched with product catalog, cart, and checkout

Mobile-optimised design built for anglers browsing on the go

Brand-owned sales channel — no marketplace fees or third-party dependency

Clean, fast storefront that reflects the quality of the products

Key Metrics
Brand-owned sales channel

100%

Optimised for all devices

Mobile-first

Technology Stack
Django
Next.js
PostgreSQL
MUI